INSIGHTS

In traditional enrollment management, March and April are often referred to as “yield season”, the critical window when admitted students decide where they will enroll. It’s a familiar rhythm across higher education. We ramp up admitted student events, increase communications, and make a final push to convert admits into deposits. While this period is undeniably important, this narrow framing is short-sighted. And it misses something fundamental: Yield is not a season. It’

Executive Summary Most institutions that undertake strategic enrollment planning emerge with a document. Fewer emerge with a team capable of executing it. This is not a coincidence. It is the predictable result of a planning process designed to produce a plan rather than develop the people who will bring it to life. Strategic enrollment plans fail to operationalize not because they are analytically weak, but because they are built on unexamined assumptions about how enrollmen

Anyone responsible for the strategic direction of a college or university is managing an extraordinary level of complexity. Demographic change and pricing pressure alone have made the industry far more challenging. But beneath the noise of any given news cycle, a deeper convergence is taking shape. It’s one that deserves the attention of everyone at the table where institutional strategy gets made. Federal policy, the labor market, and student and family expectations are al

This Executive Summary shares findings from the 2025 NACCAP and CCCU market research, led by JM Partner Solutions, exploring how prospective students, parents, alumni, and counselors perceive and engage with Christian higher education today. Drawing on input from more than 4,000 participants across multiple audiences, it provides a comprehensive view of the college decision journey and highlights key insights on cost, value, career outcomes, faith, and community to help campu